Marketing Analysis Marketing Mix Essay - 2245 Words

Introduction Marketing plays a more and more important part in people’s daily lives. It’s hard to give a specific describe for marketing, but it does influence each people’s daily life even not everyone has a sense of marketing. It connects customer with business, its final purpose is making both customers and companies happy. As companies should realize people’s need and make their product have value for customers, they may figure out what’s customers’ expectation, how to make the design, quality, how to public them, what services they need to offer, all of them should be considered using some tools. Transnationally, this tool is marketing mix. It helps business to understand their marketing position and lead them to make a good performance in market. With the development of the marketing, marketing mix has considered in more range, 7p’s is frequently used now. the main body of component is product, place, piece, promotion, people, process and physical evidence. good understanding of this part build a foundation to run business. This essay will help to using 7p’s marketing mix to analyze how iPhone influence customer and create value in the market. Since iPhone firstly launched in 2007, it has been successfully attract people’s attention for 8 years. And the latest product iphone7/iphone7 plus still gathering many people’s interesting and make the product more valuable. How apple did that? It can be concluded follow: â€Å"It is about putting the right product or aShow MoreRelatedMarketing Mix and Pestle Analysis of Mcdonalds in India3095 Words   |  13 Pagesafter the western operations in India.    The taste of the Chicken burger that one from Bangalore will be similar to that in Delhi if the point of purchase is Mc Donald. 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Starbuck s marketing mix(4P s) indicates the importance of this marketing tool as a way to ensure that the firm promotes the right product at the right place and with right pricing. 3.1.1 Product/Service The customers demand Starbucks to be innovative. Starbucks is focusing on the food side ofRead MoreMarketing Analysis : Marketing Mix1061 Words   |  5 PagesMARKETING MIX ANALYSIS 1. Product Our brand name is Unique Scent and the product we are offering is customized perfume. We offer premium quality, using the best European ingredients and raw materials. Here is our brand mark – The store offers over 50 exclusive pure essences of fragrance to choose from, that gives cus-tomers unique possibility to experience creating their own perfume. It is possible to test entire product range in the store to create personal scent. The fragrance notes are asRead MoreMarketing Analysis : Marketing Mix Essay2135 Words   |  9 PagesThe definition of ‘marketing’ is widely debated among numerous professionals within the industry, The Chartered Institute of Marketing defines the concept as ‘the management process responsible for anticipating and satisfying customer requirements profitably’ whereas Kotler and Armstrong define marketing more simply as ‘managing profitable customer relationships’. Fullerton and Mers go into more depth and consider how the idea of marketing is presented when in the context of the sporting industryRead MoreMarketing Analysis : Marketing Mix Essay1896 Words   |  8 Pages Marketing mix are the set of mark eting tools that firm uses to pursue its marketing objectives in the target market. The various variable of the marketing mix : 1. PRODUCT MIX 2. PRICE MIX 3. PLACE MIX 4. PROMOTION MIX Promotion is the important element of marketing mix. 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