Tuesday, March 5, 2019

Management and Keller Essay

The centre of the case is a problem amidst lure management member, Wolfgang Keller (managing director) and Dimitri Brodsky (commercial director). Keller is superior of Dimitri and he hes not satisfactory with Dimitris performance since he joined the company ii age ago. Keller now is considering three options firing Brodsky, helping him to improve his performance or reorganizing the company around Brodsky by splitting marketing and sales.Wolfgang Keller is 34 long time old. He studied at Harward and University of Cologne. His first job was at a Gemran food manufacturer firm. First, he was a strategic planner there, only if soon he became a general theatre director at an Ukrainian ancillary and after he got promoted to be a general manager at a German subsidiary. He achieved his first big successes there and gained reputation in his profession. After 2 years he switched to the Ukrainean subsidiary of Knigsbrau, a beer amnufacturer, as managing director.There he also make succe ss by increasing the subsidiarys earnings to 7 million per year. He made significant changes through restructuring the marketing dodging and hiring new top-management group. The top-management in Munich was also impressed by his activity. Recently, Keller spent two month in Brazil to manage a start-up joint venture. Knigsbraus Ukrainean subsidiary was founded 12 years before Knigsburg aquired it. After, a man named Vladimir Antonov took the title of chaiman.Keller could get his job, because his predecessor had bad relationship with Antonov, so he was transfered back to Germany. Kellers relationship with Antonov is good, but Antonov misses being tangled into daily operations. The strategy of the company is to consolidate and strenghten the companys distributors by offering heavy support. The strategy also includes heavy advertising, quality run and high margins. In the Ukrainian liqueur market personal relationships and conceive between the company and distributors is essential. Another challange is converting people from vodka and cheap beers towards premium beers. Kellers intention was to strenhgten relationships and create personal contacts with the distributors. Dimitri Brodsky is 10 years older than Keller and he has a very varied personality.He is a cultivated and keen person. Before this firm he was a commercial director at a Ukrainian subsidiary of a US toiletries firm, but he also has experience from the United States and France. He was hired to balance the teenmanagers at Knigsbrau. He has a good but extreme relationship with Antonov. The problem between Brodsky and Keller is the very different uptake about(predicate) how to handle the employees and the stemma partners. Keller prefers closer relationship with the employees, because he thinks this helps them to be to a greater extent loyal and enthusiastic. Furthermore, he doenst avoid personal topics. With the costumers and partners he encourages the resembling attitude, because he thinks i ts very important and essential for a business relationship. Brodsky, on the contrary, prefers formality and distance. He also beleives in separation between the pesonal and professional life and he deals with the employees and costumers this way. The source of problem between him and Keller is this different attitude. Keller thinks that Brodsky is just reluctant to take care of everyday business. However, Keller seems inpatient and action-oriented from Brodskys angle.

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